The fourth season of the IPL is witnessing the lowest TRPs. The decline in viewership could be due to the afternoon telecast of these matches, the World Cup hangover and the steady erosion of the brand equity of this cricket jamboree
A few media reports have appeared which say that the current season of the Indian Premier League (IPL) has opened to the lowest-ever television rating points (TRPs) since its inception. The decline in viewership has been attributed to the scheduling of the matches in the afternoon, and the post-World Cup lull among cricket lovers.
The first 15 IPL matches this year recorded a TVR of 4.36, almost 18% lower than last season. It is also lower than IPL-season 2, when ratings dropped as the tournament was shifted to South Africa.
IPL Viewership at lowest Level
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jala
- Posts: 275
- Joined: Thu Mar 11, 2010 1:38 pm
http://www.moneylife.in/article/ipl-vie ... 15854.html
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mr. cricket
- Posts: 78
- Joined: Fri Apr 29, 2011 8:24 am
ipl is a joke it will die with time entirely...only champions league has a chance to flourish as it has some sort of global image to it...a clubs world cup but what the hell is ipl mickey mouse tournament..