As a private entity no, they cant compete financially, that's been proved time & time again.
So there is now a group of self sufficient West Indian cricketers who are able to trade globally outside the dictates of BWICBC & their antiquated interpretation of social hierarchy. Unfortunately however, those among us with a 1960's world view, encourage their marginalisation & actively label these skilled entrepreneurs as rebels & openly protest their rights to earn a living. .
L Simmons strategical detachment from TTCB/BWICBC, for example, after a fractious relationship shows precisely how attractive BWICBC cricket is in the global market place, even now he forewarns against the current ill treatment of up & coming youngsters accompanied by cries of mercenary. The heavy handed approach & low brow thought process only help reinforce the farcical atmosphere around BWICBC operations. On that note, & in response to Darren Sammy's request for compromise in the current dispute, WIPA president W Hinds has released the current pay scales for first-class players - category's A, B, and C are as follows
A - US$30,000, Category B – US$20,000, Category C – US$15,000.
This is in addition to match fees, which are US$1,300 for four-dayers, US$700 for one-dayers, and between US$5,000 and US$150,000 depending on their draft range in Caribbean Premier League Twenty20.
With the spirit of brotherhood, & in the interests of accountability & transparency you could modestly expect the BWICBC would be only too wiling to have the remuneration packages & company expense accounts of their 50 plus legislative, administrative, coaching staff's etc, made available for public dissection too.
Whats likely to take place however, will probably produce the best plot lines from classics like Robin hood through to Animal farm, swines included.
The disparity between publication of the players money & the Corporations refusal to reciprocate is not just a subtle nuance but more a ideological schism the size of kaieteur falls, that just keeps rolling. The contradiction is repeated as BWICBC employ the most apologetic tones to try sooth BCCI concerns but a stern & unwavering line when refusing to negotiate with the regions most sought after players.
As a method of motivation, insisting they bring no value to the brand is a novel approach I must admit I've never heard before now.

But If that is true, how did so many of them become millionaires.......and why did BCCI refuse to accept a BWICBC 2nd team.....
If..... West Indies cricket brand name was what held the value then surely that would have been reflected in the big 3 reforms, unless of course some of the people are being fooled all of the time.......
What I personally know is senior players have done very well for themselves in a capitalist market place while the BWICBC exist only by way of ICC subsidy, & there is no such thing as socialist redistribution of earnings in professional sports.