IPL Viewership at lowest Level
Posted: Sat Apr 30, 2011 2:52 pm
http://www.moneylife.in/article/ipl-vie ... 15854.html
The fourth season of the IPL is witnessing the lowest TRPs. The decline in viewership could be due to the afternoon telecast of these matches, the World Cup hangover and the steady erosion of the brand equity of this cricket jamboree
A few media reports have appeared which say that the current season of the Indian Premier League (IPL) has opened to the lowest-ever television rating points (TRPs) since its inception. The decline in viewership has been attributed to the scheduling of the matches in the afternoon, and the post-World Cup lull among cricket lovers.
The first 15 IPL matches this year recorded a TVR of 4.36, almost 18% lower than last season. It is also lower than IPL-season 2, when ratings dropped as the tournament was shifted to South Africa.