MUMBAI: In a sign that the cricket broadcast rights market is booming and the fact that the older formats of the game are very much viable notwithstanding the rise of the Twenty20 format, Cricket South Africa (CSA) has announced its biggest ever commercial broadcasting deals.
It has made a record R1.5-billion ($202 million) in broadcasting deals following the sale of its exclusive media rights, of the Proteas’ home matches, to Zee-controlled Taj Television and Willow TV International.
The agreements cover the South African cricket seasons, including two India tours, over an eight-year period from 2012-13 through to 2019-20.
Taj Television will cough out $180 million for the exclusive media rights covering Asia and the Middle East compared to $75 million that it had paid last time for the four-year rights, according to market estimates. More
South Africa sells 8-year cricket rights for $202 mn
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AFRO
- Posts: 9502
- Joined: Mon Mar 28, 2011 12:44 pm
That might come back to bite SA in the rass, eight years is a long time and anything can happen between now and then, TV companies might start offering big deals in five years!.. yet they will be stuck in a contract situation and won't be able to get out of it.BallOil wrote:How much WICB getting?
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BallOil
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money in the bag is money earned. why clutching for more and might have to settle for le$$?AFRO wrote:That might come back to bite SA in the rass, eight years is a long time and anything can happen between now and then, TV companies might start offering big deals in five years!.. yet they will be stuck in a contract situation and won't be able to get out of it.BallOil wrote:How much WICB getting?